Essay Zeal research had a humble beginning with just one visionary realizing that South East Asian market deserves much more than served. The market research industry in Singapore was highly uncoordinated/fragmented and overly priced.
We achieved the following within ….years of existence:
- Organization Scale: We had to be a quality focused not denying the Client its due right of large sample size.
- Research Style: Research had to be fundamentally correct and strong but not myopic towards about business constraints.
- Project execution: Senior management immersion, not just involvement.
- Pricing: Focus on efficiency than to increase price with every addition of humble requests from Client.