At EZR, we make research easy with technology tools at your fingertips. We conduct Online Bulletin Boards[A Bulletin board is private online forum in which respondents are invited to log-in at their leisure to answer questions. A trained moderator is always present and clients can observe results at any time and print transcripts at any point in the study. Online bulletin boards have the interactive advantages of face-to-face IDIs with the efficiencies and response validity of online interviewing technology. IT IS SIMILAR TO LIVE CHAT.], online discussion forums, webcam interaction, blogs effectively. These engaging online formats lead to richer and more insightful research.
Why Online with EZR?
Effective in reaching out to geographically dispersed consumers in an optimum time frame
Minimal bias as opposed to social pressure in groups
Anonymity creates the right environment for generating truly honest responses
-Richer data generation – since respondents can respond at own time and pace, the responses are well thought out and more in-depth[Need to discuss again Sonal: Respondents get time because they do typing. Unlike in FGDS where respondents are seated next to each other and finish with a time frame of .5 to 2 hours. ]
OUR ONLINE PANEL STRENGTH
