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We have experience and expertise in following industries:
Owners of Cars following in the following categories:
UKL2- Audi (A3/Q3/RS Q3), Mercedes (A-Class / B-Class/ CLA)KKL- Audi (A4 / A5/ Q5/ SQ5/ TT/ TTS), BMW (3 Series / Active Hybrid 3/ 4 Series/ Z4 / X3), Lexus (ES Series/ IS Series/ IS F Series), Mercedes (C-Class / CLK / SLK), Hyundai (i45/Sonata / Maxcruise/ Trajet), Nissan (Bluebird (Sylphy) / Xtrail/ 370Z), Toyota (Avensis Verso/ Camry), Volvo (C70/ S40/ S60/ V40/ V50/ V60/ XC60)
MKL- Audi (A6 / A7 / A7 Sportback/ Q7, BMW (5 Series/ Active Hybrid 5/ 5 Series GT / X5/ X6), Lexus (GS Series/ RX Series), Mercedes (E-Class / M-Class / R-Class / CLS / Viano), Honda (Odyssey), Nissan (Cefiro/ Murano/ Presage/ Teana/ GT-R, Toyota (Alphard/ Crown/ Estima/ Fortuner), Volvo (S80/ V70/ XC70/ XC90)
Methodology: Quantitative face to face interviews
Target Profile and Sample Group:Males and females who are 100% users of the car
Primary drivers and key decision maker about the purchase of car
| B Brand and Model: | |
|---|---|
| Segment | Quota for N=10 |
| UKL2 | 2 |
| KKL | 32 |
| MKL | 58 |
| GKL | 5 |
| Total | 100 |
Challenges: The target audience was difficult and there were sub quotas for each model and target profile
Outcome: Completion of project within a short span of time (30 days) with Client satisfaction on consumer profile
Objective: To assess market size for life sciences products and demand dynamics from various laboratories in private, government and academic sector.
Product coverage:Cell Biology and Cell Culture
Cell Analysis
3.Molecular Biology
Protein Biology
QPCR
Synthetic Biology & Sample Prep
Methodology: In depth interviews with people who have the influence in purchasing life science products in academics and research, private and charitable research organizations, pharmaceutical and biotechnology companies, hospitals and environmental and food companies.
Customers of Life Sciences Products- 14
Sales representatives of reagent manufacturers- 5
Challenges: The interviews were to be conducted with senior executives within a span of 1 month
Outcome: Timely completion of project with Client satisfaction on consumer profile
Methodology: CATI across Multi countries
Target Profile: CEO/CIO/IT Decision Makers/ Senior IT Managers employed at a mix of company sizes (small size 250-499, medium 500-2000, large size 2000 & above.) -Key decision makers for buying infrastructure and outsourcing in the APAC region -Currently using or planning to use Data Centre, Cloud, Network Implementation, Security, Enterprise Application
Sample Size: 100 in each country (Singapore, Hong Kong, Australia and India)
Challenges: The senior management had very limited time and availability for face to face interviews.
Outcome: We completed the survey using CATI technique to cope with highly unpredictable schedule of respondents.
Objective: To conduct pricing trend analysis to understand average pricing for MPLS, Ethernet and Internet services in Singapore.
Methodology: Telephonic interviews / Online interviews
Target Profile: Companies providing MPLS Ethernet and Internet services. Product teams/solution architects or telecom industry experts (Managers and above). Mandatory to cover- AT&T, Verizon and Airtel
Sample Size:25
Challenges: The respondents were unwilling to share sensitive information about pricing of internet packages.
Outcome: We used range technique to get responses on prices. The ranges were kept very narrow to get nearest answers.
Objective : To understand the product and brand selection criteria for apparels and footwear.
Methodology : Shop along exercise following mobile dairies over a period of 2 weeks.
25 women across 4 countries: Singapore, Malaysia, Indonesia and UAE
Must have bought shoes, bag or accessories from the Client store at least once in past 6 months.
Shopped for competitor brands (Aldo and Nine west) in past 6 months
Must have checked online before visiting the store
Challenges : Difficult criteria of people who had made online search before visiting the store
Outcome :We contacted people who had filled in feedback forms at stores to confirm whether they had made online search of the product to make final recruitment.
Objective : To assess the market size and demand dynamics for Cheese Sauces in the B2B market in 6 APAC countries.
Methodology : Combination of desk research and primary research.
Commercial users of Cheese sauces- 60
Importers and distributors of cheese sauces- 18
Competition- 12
Food Industry experts- 12
Challenges : Commercial users had less understanding for market size and demand.
Outcome : We interviewed people working in organized setup (restaurant/café chains) who had worked with other organizations in past. This helped us get the right picture of market size and demand.
Objective : To identify target group for a prospective media campaign across 7 Asia pacific countries: Singapore, Thailand, Philippine, Vietnam, Malaysia, Indonesia and India.
Methodology : Step 1 : Hearing the opinion from influential individuals or experts about the identified targets. Step 2 : Conducting a quantitative survey for 400 samples and the cluster analysis to identify the appropriate targets. Step 3 : Conducting FGI to input the evaluation of the campaign.
Challenges : The challenge was to overcome the obviousness of responses about the definition of target audience.
Outcome : Projective techniques helped us get better responses.
Education : 8.Please share some project
FMCG : Please share some projects