Computer Assisted Telephone Interviewing is a survey technique where an interviewer asks questions provided on a computer screen. He/she fills the responses directly into the computer instead of noting them down on paper. This saves time of collecting the questionnaires and punching the data. CATI surveys give researchers greater control over the data collected. Responses can be collected 'there-and-then', meaning there is no chance of surveys being misplaced or simply forgotten about. Non-responses can be minimised by recontacting individuals who are out or too busy to complete the survey.

When your research project needs a personal touch, a customer advocate, or the guidance of an experienced researcher, EZR CATI is the right choice. Our professional interviewing team can tackle any CATI research project, no matter the size or scope, for both B2B and B2C audiences. CATI can also help us reach hard-to-reach target audiences, like B2B, that may not wish to engage with online surveys. CATI can also serve to supplement online or mobile research to ensure representative sampling and faster turnaround times on completed research. You can trust your CATI project to EZR,